DIGITAL MARKETING
Building a website to promote your business is only part of the process. SACKO can help ensure that your target audience finds your website easily and your website has a steady flow of traffic coming through. Customising a Digital Marketing strategy to suit your business requirements is something our IT Specialists do well.
SACKO can develop a winning Digital Marketing strategy to promote your website which will help visitors find you first and instead of your competitors.
The SACKO team understands the time and expertise it takes to run a successful business website. Our IT Specialists have fine tuned their Digital Marketing expertise to ensure you receive the results you require.
Did you know that a new website is added every 2 seconds to the internet? With all these new websites emerging, it's important to have your website stand out from the pack. In Australia 94% people use Google search as there search engine of choice. Fun fact, the number 10 spot on any Google search result receives more website visitors then the number 1 one spot on a Bing or Yahoo.
There are two main ways Digital Marketing can work for you:
1 - Combining the use of paid online advertising (SEM), and
2 - Search Engine Optimisation of your website content.
These are two of the most popular ways a well organised digital marketing strategy can drive relevant traffic to your website. SACKO can optimise your website content and structure for optimum search performance. Coupled with your Social Media platform, this then can reinforce your engagement and relationship you build with your customers.
Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimization. This is the Digital Marketing strategy that focuses on your website's presence and ranking in search results on search engines.
Google and other search engines use a range of methods to determine how high your website should rank. Understanding how SEO works, can increase your visibility and how high you rank in search results. Search results that appear on the first page or two of search engines helps direct potential customers and traffic through to your website.
SEO offers benefits over Pay Per Click (PPC) advertising as you aren’t charged for each visitor to your website and just have the fixed monthly ongoing cost to maintain or improve your websites ranking. Search Engine Optimisation is an ongoing project of improving your ranking and can take many months to see your websites rank improve.
Our SACKO Team will get to know your business and understand what makes your business tick. We will custom build a solution from the ground upwards to help your business reach their Digital Marketing goals.
Pay Per Click Advertising
Pay Per Click is a great way to increase visitors to your website and give your business a boost in search engine results. You can also control the price you pay for each click through to your website. This makes it a quick and easy advertising campaign to setup and maintain.
Pay Per Click advertising allows you to advertise and compete with even more established larger competitors.
SACKO is here to help you on your Pay Per Click (PPC) journey.
Social Media
Social Media has become a major player in business today. A presence via social media is a valuable way to boost your online presence. You can post updates of new product and services, while allowing you to engage directly with your clients. Building rapport, confidence in your products/services and relationship with your clients will drive more traffic to your business. It is important to remember that social media shouldn’t be used as a sales tool as it is about developing relationships and interacting with each other.